2017 Gartner Magic Quadrant For Customer Communications Management Software

Quadient helps companies communicate with their customers and employees. They empower organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, Quadient provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, Quadient support over 1,600 clients and partners in banking, insurance, healthcare and service providers around the world.

Business Challenge

Quadient’s shift in strategy to extend their dedicated customer engagement teams into key accounts, combined with their service provider model, enabled the company to grow almost 20% year on year. This resulted in a need to realign their recruitment strategy and to source a recruitment partner who could deliver on multiple disciplines including sales, pre-sales and professional services as well as various levels from middle management to leadership roles. In addition, they needed to recruit across EMEA and APAC and with no internal recruitment team, this was proving to be increasingly time consuming and costly.

They needed to find a recruitment partner to effectively act as an extension of their team in terms of positioning Quadient’s strategy in the market place and attracting the best talent. There was no room for compromise in finding a solution to hiring these business critical roles. 

The Business Solution 

Following a meeting with Ian Clarke, General Manager EMEA and APAC at Quadient and the senior team at reesmarx, an agreement was reached to work on a Partnership Network whereby reesmarx could assist Quadient across all disciplines and multiple countries. It was crucial for reesmarx to understand the value proposition and culture of Quadient as well as the longer-term recruitment strategy so that they could bolt on to their internal processes. 

The Partnership Network

The Partnership Network offers a flexible, cost effective and highly successful recruitment solution to single or multiple hires on a global scale. With reesmarx’s head offices in the UK, USA and the Netherlands as well as numerous resourcing hubs globally, Quadient could be confident in reesmarx’s ability to deliver exceptional results.

The process involved a very detailed briefing on defining the best fit for Quadient. What was essential and what was ‘nice to have’? Discussions took place around the salary package and setting realistic expectations.  In a candidate-led market, the importance of a timely interview process was also highlighted. Thorough selection by reesmarx ensured that candidates were assessed on their demonstrable relationship building with key accounts, proven success in complex selling, ‘bottom up’ and ‘top down’ selling capabilities, sales planning and their top tier potential. An exceptionally strong network of candidates, referrals, headhunting and various other resourcing strategies ensured high quality shortlists. 

The Result

reesmarx’s management of the project saved the Quadient senior team a significant amount of time and they could be confident that their opportunities were being represented accurately and professionally in the market. By working in partnership, the tangible benefits were clear:

  • Reduced time to hire
  • Excellent ratios of CVs to hire
  • Successful delivery across multiple disciplines and locations within agreed timescales
  • Creative recruitment solution attracting passive and active candidates for strong shortlists
  • Cost effective recruitment solution with no variable costs
  • Robust recruitment methodology at all stages and exceptional candidate management

Being able to recruit across all disciplines on a global scale saves a significant amount of time and having a single point of contact eases the recruitment process.  reesmarx recruited numerous roles including PSO Director DACH, VP North Europe, VP Sales APAC, Pre-Sales Manager APAC, Marketing Manager China, Accountant UK, Finance Manager EMEA, Sales Singapore, Sales Hong Kong, Pre-Sales Hong Kong, Accountant Singapore, PSO Director APAC, Sales Poland, Pre-Sales Nordics etc.

“Quadient has 4 core values: passion, excellence, performance and community. our candidates need to share our values as do our partners and reesmarx has achieved that. nick and the team are constantly fine tuning the process and adapting to our requirements so much so that our success rates have doubled.  reesmarx’s headhunting service and the speed at which they provide great profiles is impressive.  they work hard to understand our business and realign their processes as our needs change”.

 Ian Clarke – General Manager EMEA and APAC, Quadient